Marketing &
Branding

Since
2019

Nghiem Thuy Dung

Portfolio

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About me

Making functional things
feel human

From Insight to Launch

Since 2020, I’ve worked across agency and brand-side roles, turning business objectives into meaningful marketing outcomes

How I work

I enjoy making complex products and services easier to understand, more relevant to people, and ultimately, more valuable to businesses

My approach combines analytical thinking, creative problem-solving, and cross-functional collaboration turning business objectives into meaningful brand and customer experiences

Industries & Experience

  • GovernmentVNeID · A05 · C06(Ministry of Public Security) · Vietnam Olympic Committee
  • Tourism & HospitalityKorea Tourism Organization · Sun Group · ACV · Vietjet · Vietnam Vacation Club
  • Banking, Finance & InsuranceBIDV · MBBank · VPBank · UnionPay · LynkiD · AIA
  • Real EstateMasterise Homes · Van Phu · CapitaLand · SGO Land
  • Education & Startup EcosystemFounder Institute · VMCG Capital · TANO Academy
  • Fashion & BeautyCANIFA · DECAO/AODEC · label.m · hairworld · ALIDA Foot Deodorant
  • SportsMiss Sport Photogenic · Sport&Life Magazine · Hanoi FC · adidas · California
  • Technologymomo · Grab · Izzi Asia · VPASS · VCALL
  • F&BJade&Copper

Adapting marketing approaches to different business contexts and audience needs

  1. 01 IntegratedMarketingCampaign
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    see details     (01)
    • IMC planning
    • Big idea
    • Social, PR, TV, OOH
    • Influencer & UGC
    • Sponsorship & partnerships
    • Agency & vendor management
    • Campaign reporting
  2. 02 BrandStrategy &GTM Plan
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    see details     (02)
    • Consumer insight
    • Competitor analysis
    • Brand positioning
    • Portfolio strategy
    • Product launch
    • Go-to-market roadmap
  3. 03 BrandIdentity &Creative
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    see details     (03)
    • Visual identity
    • Key visuals
    • Mascot development
    • Packaging & POSM
    • Creative direction
    • Brand guidelines
  4. 04 ContentSocial &Digital
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    see details     (04)
    • Copywriting (social, PR, SEO, scripts)
    • Paid ads (Meta, Google, TikTok, Zalo)
    • Landing page
    • CRM & email
    • Performance metrics
  5. 05 Event &Activation
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    see details     (05)
    • Event concept & flow
    • Logistics, manpower & vendor coordination
    • Onsite activation
    • Media coverage
Final track

Let’s make something meaningful

Growth-oriented marketer Strategic thinker·Hands-on executor Presenting
(+84) 34 285 4036 [email protected]
Download my files Résume Portfolio (PDF)
Composed & created by Nghiem Thuy Dung